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GEICO PARTNERS WITH MLF

CHEVY CHASE, MD - Looking to expand its already formidable presence in the powersports market, GEICO has announced a partnership with Major League Fishing, a newly formed competition featuring 24 of the world's top professional bass anglers.Major League Fishing offers made-for-television events designed to be more exciting and dramatic than conventional bass fishing tournaments. Utilizing real-time leaderboards in each boat and unlimited fish counts, the format forces competitors to keep up with their rivals or face elimination. Adding to the drama is the lack of any practice time or advance scouting, as venues are revealed at the last moment."It's the most intense fishing I've ever experienced," said multi-time world champion Kevin VanDam. "The pressure is incredible and it basically starts as soon as the first angler catches the first fish of the day. I truly believe this is the future of professional bass fishing."

Recreational fishing from the perspectives of Edwin Evers and Ott DeFoe

In late September I spent several days listening  to Brian Snowden of Reeds Spring, Missouri, Rick Clunn of Ava, Missouri, Edwin Evers of Talala, Oklahoma, and Ott DeFoe of Knoxville, Tennessee, talk about  the various lifestyles of  professional bass anglers. They talked about the many days that they spend preparing for and competing in tournaments, guiding, working for tackle manufacturers, helping to create televisions shows, and participating in seminars at tackle shows. They also explored how professional angling affects recreational angling and how recreational angling affects professional angling.  As they talked, they were asked if they enjoyed fishing recreationally. If they said they fished recreationally, they were asked how and where they fished for the fun of it.

TTBC ON VERSUS

CONROE, TX - The thrilling conclusion of this year's Toyota Texas Bass Classic will air nationally in over 75 million homes this Saturday at 1 p.m. Eastern (Noon Central) on Versus, a member of the NBC Sports Group. Following two days of fierce competition, an exciting finale awaits the national viewing audience as the final weigh-in promises a finish unlike any in tournament history.“This year's world championship truly went down to the wire, said Tournament Director Lenny Francoeur. “Our field of competitors was made up of the best anglers in the sport and the level of excitement for this year's finish was unprecedented, it's sure to be entertaining hour for all of the fans.”

REBEL LURES TO GIVE AWAY FULLY EQUIPPED SKEETER BOAT

Ever dream of hitting the lake in your own shiny, glossy and completely off-the-hook wrapped bass boat? Drop those shades over your eyes and idle slowly out of the marina while other anglers elbow each other and ask, “Who is that?”Gotta be a pro.That’s what they’ll think if you’re the winner of the Rebel 50th Anniversary Skeeter, to be given away to one lucky angler during the 2012 Bassmaster Classic. You need not be present to win. In fact, you hardly have to do anything at all. The boat is a 2011 Skeeter FX21, fully equipped with the Motor of the Year, the Yamaha SHO 250hp, a Minn Kota Fortrex 36-volt trolling motor, Humminbird 1197 electronics with side scan technology at the dash and a Humminbird 997 mapping unit on the bow and a Power Pole on the back. It comes complete with a dual axle trailer with surge brakes and a Toughcoat Trailer Protection surface. This 21-foot Skeeter is fully wrapped in beautiful Rebel Lures 50th Anniversary graphics. But wait, there’s more!This glorious rig will be given away on Sunday, Feb. 26 -- the last day of the Classic -- and you don’t need to be present to win, although you might want to be. If you’re the lucky winner and are in attendance you not only win the boat, but an additional $5,000 worth of lures and gear! Entering the contest is easy. Simply Like the Lurenet.com facebook page at https://www.facebook.com/FishingLures?sk=app_127345964042199 and complete the entry form. No purchase necessary. Just click Like, answer a couple questions and then sit back and wait to see if the 2012 Bassmaster Classic makes you a winner, too.

BPS TO SPONSOR MLF

TULSA, OK - When seven-time B.A.S.S. Angler of the Year and four-time Bassmaster Classic champ Kevin VanDam competes for the MAJOR LEAGUE FISHING title, something about his competitive look will be familiar. He will be fishing in a Nitro boat. “I’ve had a great relationship with Bass Pro Shops and Nitro. And I’m happy they’re on board as we begin Major League Fishing, which I see as one of the most creative and challenging ventures that our industry has ever seen,” said VanDam. “I think it’s a perfect fit to have Bass Pro Shops as part of Major League Fishing.” MAJOR LEAGUE FISHING’s first event, the CHALLENGE CUP, took place November 6-11 on Lake Amistad near Del Rio, Texas.

Rucks Sees Few Similarities Between MLF, B.A.S.S. Roles

Rucks' 23-month tenure as GM of B.A.S.S. occurred during one of the most volatile periods in the history of the organization and the sport. It was around the midway point of ESPN's decade-long ownership stint – a time when the mainstream-focused sports broadcasting giant was making a desperate push to turn the property into a profitable venture.

XCalibur’s EEratic shad

What is it?XCalibur’s latest jerkbait, the EEratic shad. It’s an Edwin Evers design, hence the two Es in the name.What does it do?It’s your standard jerkbait, but with more action. It dives deeper than most any other jerkbait on the market and is said to produce more erratic action than most.Why do I need it?

A ‘who’s who’ of the Red River

The Red River, fishery for the upcoming 2012 Bassmaster Classic, has hosted 10 other pro-level Bassmaster events since 2000.That doesn’t mean that most of the 49 qualifiers for the 2012 Classic are on familiar ground — er, water. But many do know their way around the Red. And many can look back now at past tournaments and see how they’ve got some good Red karma going for the Feb. 24-26 Classic out of Shreveport-Bossier City, La.

TTBC on TV Saturday

Day 1 of this year’s Toyota Texas Bass Classic (TTBC), which took place in late October at Lake Conroe, will air this Saturday at 1 p.m. Eastern time on Versus. A rebroadcast will air at 4 p.m. on Dec. 7.Day 2 will be shown Dec. 10 at 1 p.m. and re-aired at 4 p.m. Dec. 14th. The day 1 and day 2 shows are both 30 minutes in length.

MAJOR LEAGUE FISHING completes CHALLENGE CUP filming

MAJOR LEAGUE FISHING Completes Filming at Lake Amistad Commissioner, competitors say event exceeded expectations TULSA, Okla. – November 18, 2011 – Jack Link’s MAJOR LEAGUE FISHING Commissioner Don Rucks announced today that the organization has completed filming for what he termed a “successful first event that exceeded our most optimistic expectations.” The Jack Link’s MAJOR LEAGUE FISHING CHALLENGE CUP presented by Busch Beer, took place November 6-11 on Lake Amistad near Del Rio, Texas. The event will be offered to the public via a web-based pay-per-view broadcast in January and will be aired on Outdoor Channel beginning in April 2012. Details of pay-per-view programming will be announced in December. “We couldn’t have been more pleased; the drama surpassed what we had hoped for. We had fierce competition and close finishes, and I believe every fishing fan in America will be surprised and excited when they see the amazing skill and enthusiasm these great anglers delivered,” Rucks said. The Lake Amistad event debuted an innovative format that allows anglers to compete with no limit on the number of legal fish they can weigh. Competitors were not allowed to begin competition with stored, user-generated GPS waypoints. The anglers also were equipped with real-time leader boards in their boats, which showed where they ranked in the standings at all times.  The CHALLENGE CUP presented by Busch Beer included six competitive days, with anglers being eliminated during each round of competition. Each day, anglers competed on different zones of the lake. They were not notified of their specific zone until the night before their early-morning launches. “I’ve talked with every angler and the unanimous feeling is that this event was like nothing they’ve ever fished,” said pro angler Gary Klein, who was instrumental in creating the event format.  “I think it’s safe to say that the pressure they felt during competition was even more intense than they expected, and I can assure you they expected it to be tough,” Klein said. “I think we’ve added a new and much-needed dimension to competitive bass fishing.” About MAJOR LEAGUE FISHINGMAJOR LEAGUE FISHING is a partnership of 24 of the world’s most talented, influential professional bass anglers and the Outdoor Channel. For more information about the new game, with new rules and no limits, visit: www.majorleaguefishing.comAbout Outdoor Channel Holdings, Inc.Outdoor Channel Holdings, Inc. (NASDAQ: OUTD) owns and operates Outdoor Channel, America's leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America's leading and highest quality producers of live sporting events and sports series for cable and broadcast television. Winnercomm also owns and operates the patented Skycam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information, please visit www.outdoorchannel.com.### Contact for MAJOR LEAGUE FISHINGContact for Outdoor ChannelRandy ColemanCommunications Director, Major League Fishing(304) 546-1358 :: [email protected]Nancy ZakharyBrainerd Communicators Inc.(212) 986-6667 :: [email protected]  

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