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TrueTimber® Announces First-Ever ICAST Attendance to Showcase New Fishing Line

TrueTimber invites attendees of ICAST, the world’s largest sportfishing trade show, to visit the TrueTimber booth (5446) to see an assortment of performance gear in some of the company’s most sought-after camouflage patterns. Exhibiting at the show for the first time, TrueTimber is pleased to showcase an exciting new product line designed specifically for the fishing and outdoor community. Attendees can also discuss licensing opportunities and meet professional bass angler and TrueTimber brand ambassador Edwin Evers. “ICAST is one of the most important trade events in the recreational fishing industry, and we’re excited to be exhibiting for the first time in our company’s history,” said TrueTimber CEO Rusty Sellars. “As we prepare to formally debut our fishing product line, we see this as an incredible opportunity to meet with trade professionals and begin introducing our products to the industry. We’ll be displaying several photorealistic camo patterns, including the soon-to-come Viper Aqua and new Rift—which has already begun to roll out to our partners. Plus, with an appearance by pro angler Edwin Evers, it’s shaping up to be a big event for TrueTimber.” Edwin Evers Evers is a 11-time Bassmaster Elite Series Pro, two-time Major League Fishing winner and the 2016 GEICO Bassmaster Classic champion. During his professional career, he has placed in the top ten in 63 Bassmaster tournaments. Now entering his 21st season as a professional angler, Evers is on track to compete in several B.A.S.S. tournaments and three Major League Fishing tournaments by the end of the year. He is also an avid outdoorsman and hunter, primarily hunting deer, turkey and waterfowl.

Sabine River Elite postponed

Citing recent heavy rains and high water in the Sabine River watershed, B.A.S.S. has decided to postpone the Bass Pro Shops Bassmaster Elite presented by Econo Lodge that had been scheduled to begin in Orange, Texas, next week. “The safety of our anglers and others on the waters of the Sabine River system are our primary concern,” said B.A.S.S. Tournament Director Trip Weldon. “Weather and water conditions are expected to create potentially hazardous boating conditions, and we feel compelled to postpone the event until conditions are more favorable.” The tournament originally was to begin Friday, April 6, and conclude Monday, April 9. As conditions began to deteriorate, Weldon told Elite Series anglers Thursday the tournament would be delayed at least one day. “We became convinced today that conditions would not improve in time for the tournament to be held in the coming days.” The tournament will be rescheduled for another time during the 2018 Elite Series season, which concludes with the Toyota Bassmaster Angler of the Year Championship in September. Officials from B.A.S.S. and local host organizations in Orange will be meeting in the coming days to select a suitable date to reschedule the event.

General Tire Named Title Sponsor of Major League Fishing

Major League Fishing (MLF) and General Tire formally announced today that General Tire will be the title sponsor and official tire of MLF beginning in 2018. The multi-year agreement kicks off with the General Tire Major League Fishing Summit Cup's first event airing on Saturday, Feb. 17, 2 - 4 p.m. ET, on Outdoor Channel. The partnership is an extension of the relationship that began in 2015 and includes MLF Cup events and the General Tire World Championship. "We're excited to expand our partnership with Major League Fishing," said Travis Roffler, director of marketing for General Tire. "Fishing is a great fit for the General Tire brand as we embody an outdoor lifestyle that usually requires trucks, and the right kind of tires, to get you where you need to go. The format, the anglers, and the fans make Major League Fishing the perfect fit for us. We're looking forward to growing with MLF in 2018 and beyond!" "General Tire is a true big-league sponsor and an incredible and active partner that we are proud to work with," said Jim Wilburn, general manager of Major League Fishing. "As a sponsor, they have grown organically alongside Major League Fishing where and when it made sense for them. It was all a very natural fit on both sides. Getting to work with Travis (Roffler) and all of Team General Tire is very gratifying to both Major League Fishing and our anglers, as their enthusiasm and the ideas they bring to the table help advance both MLF and the sport."

Edwin Evers Partners with TrueTimber Camo

TrueTimber is pleased to partner with professional bass angler Edwin Evers as the company prepares to launch a new fishing product line in spring 2018. The TrueTimber fishing line will include a new camouflage pattern, clothing and accessories, and Evers will be a key part of the TrueTimber family moving forward. “I’m thrilled to partner with TrueTimber,” said Evers. “They have shown incredible growth over the last several years, and to help them launch a fishing line is a great opportunity. TrueTimber is different than many other companies out there because they are a fully capable manufacturer. This allows them to ensure unbelievable quality and create the advanced apparel that we need whether on the water or in the woods.” Evers is a 11-time Bassmaster Elite Series Pro, 2-time Major League Fishing winner and the 2016 GEICO Bassmaster Classic champion. During his professional career, he has placed in the top ten in 63 Bassmaster tournaments. Now entering his 21st season as a professional angler, Evers is on track to compete in 11 B.A.S.S. tournaments and three Major League Fishing tournaments this year. He is also an avid outdoorsman and hunter, primarily hunting deer, turkey and duck. “We’re extremely proud to welcome Edwin to the TrueTimber family as we get ready to introduce our new fishing line to customers,” said TrueTimber CEO Rusty Sellars. “Not only is he a talented angler, but he shares our passion for the outdoors and the hunting tradition. As we prepare to launch a new pattern and products into a new market, we can’t think of anyone better suited than Edwin to help tell our brand’s story and propel us forward in the fishing category.”

Video: Edwin Evers Explains How to Avoid Blowing Up Your Outboard in Cold Conditions

While many anglers in the North are driving trucks, ATVs and snowmobiles on the ice in pursuit of northern pike, walleyes and panfish, those living in warmer regions of the United States never have to store their boats. That said, fishing open water during winter and early spring does require some knowledge when it comes to properly using an outboard.

DRESSING FOR COLD WEATHER WITH EDWIN EVERS

Edwin Evers explains how he stays warm during cold weather events like in the 2015 Geico Bassmaster Classic at Lake Hartwell.

75 days until the Classic

75 days until the 2018 GEICO Bassmaster Classic... Who's in the 2018 Classic?

Edwin Evers' mid season thoughts

Edwin Evers joins Ronnie Moore as they talk about the month off from Elite Series competition, ICAST and the rest of the 2017 season.

MLF to debut live stream

Fans of Major League Fishing events will be able to get a taste of the competition live this weekend.
Viewers will be able to watch a live stream of the 2018 Summit Select beginning at 7:55 a.m. EST on Sunday, May 7. A live stream will also be available on May 8-9.
To access the live stream, visit

Read more: http://bassfan.com/docktalk_article/17269/mlf-to-debut-live-stream#.WQ9z...

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