General Tire Named Title Sponsor of Major League Fishing

Major League Fishing (MLF) and General Tire formally announced today that General Tire will be the title sponsor and official tire of MLF beginning in 2018. The multi-year agreement kicks off with the General Tire Major League Fishing Summit Cup's first event airing on Saturday, Feb. 17, 2 - 4 p.m. ET, on Outdoor Channel. The partnership is an extension of the relationship that began in 2015 and includes MLF Cup events and the General Tire World Championship. "We're excited to expand our partnership with Major League Fishing," said Travis Roffler, director of marketing for General Tire. "Fishing is a great fit for the General Tire brand as we embody an outdoor lifestyle that usually requires trucks, and the right kind of tires, to get you where you need to go. The format, the anglers, and the fans make Major League Fishing the perfect fit for us. We're looking forward to growing with MLF in 2018 and beyond!" "General Tire is a true big-league sponsor and an incredible and active partner that we are proud to work with," said Jim Wilburn, general manager of Major League Fishing. "As a sponsor, they have grown organically alongside Major League Fishing where and when it made sense for them. It was all a very natural fit on both sides. Getting to work with Travis (Roffler) and all of Team General Tire is very gratifying to both Major League Fishing and our anglers, as their enthusiasm and the ideas they bring to the table help advance both MLF and the sport."

Edwin Evers Partners with TrueTimber Camo

TrueTimber is pleased to partner with professional bass angler Edwin Evers as the company prepares to launch a new fishing product line in spring 2018. The TrueTimber fishing line will include a new camouflage pattern, clothing and accessories, and Evers will be a key part of the TrueTimber family moving forward. “I’m thrilled to partner with TrueTimber,” said Evers. “They have shown incredible growth over the last several years, and to help them launch a fishing line is a great opportunity. TrueTimber is different than many other companies out there because they are a fully capable manufacturer. This allows them to ensure unbelievable quality and create the advanced apparel that we need whether on the water or in the woods.” Evers is a 11-time Bassmaster Elite Series Pro, 2-time Major League Fishing winner and the 2016 GEICO Bassmaster Classic champion. During his professional career, he has placed in the top ten in 63 Bassmaster tournaments. Now entering his 21st season as a professional angler, Evers is on track to compete in 11 B.A.S.S. tournaments and three Major League Fishing tournaments this year. He is also an avid outdoorsman and hunter, primarily hunting deer, turkey and duck. “We’re extremely proud to welcome Edwin to the TrueTimber family as we get ready to introduce our new fishing line to customers,” said TrueTimber CEO Rusty Sellars. “Not only is he a talented angler, but he shares our passion for the outdoors and the hunting tradition. As we prepare to launch a new pattern and products into a new market, we can’t think of anyone better suited than Edwin to help tell our brand’s story and propel us forward in the fishing category.”

Video: Edwin Evers Explains How to Avoid Blowing Up Your Outboard in Cold Conditions

While many anglers in the North are driving trucks, ATVs and snowmobiles on the ice in pursuit of northern pike, walleyes and panfish, those living in warmer regions of the United States never have to store their boats. That said, fishing open water during winter and early spring does require some knowledge when it comes to properly using an outboard.


Edwin Evers explains how he stays warm during cold weather events like in the 2015 Geico Bassmaster Classic at Lake Hartwell.

75 days until the Classic

75 days until the 2018 GEICO Bassmaster Classic... Who's in the 2018 Classic?

Edwin Evers' mid season thoughts

Edwin Evers joins Ronnie Moore as they talk about the month off from Elite Series competition, ICAST and the rest of the 2017 season.

MLF to debut live stream

Fans of Major League Fishing events will be able to get a taste of the competition live this weekend.
Viewers will be able to watch a live stream of the 2018 Summit Select beginning at 7:55 a.m. EST on Sunday, May 7. A live stream will also be available on May 8-9.
To access the live stream, visit

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A new champion

What I thought might happen on Day 3 of the 2017 GEICO Bassmaster Classic presented by DICK's Sporting Goods didn’t, but what did happen was pretty extraordinary.

I wasn’t able to make up the ground I needed to win back-to-back Classics. It turns out I was right about what it would take to win, but I just couldn’t get there. I’d love to have a do-over. The fish I had been catching so fast on the first two days, weren’t taking the bait as well in the final round, and I struggled. I only caught two keepers and fell well short of my goal for the day.

Jordan Lee, on the other hand, had a career day with 27 pounds, 4 ounces to come from 15th place and win. In a lot of ways it was like my final round in last year’s Classic, so I felt like I understood what he was going through. We all know that Jordan is an extraordinary talent, but I don’t think anyone saw that coming, especially after his tough Day 1, when he had just 8 pounds.

As the defending champion, I got to hand the Classic trophy off to Jordan and watch him celebrate with his parents and brother, Matt. It was a moment I’ll never forget. Winning the Bassmaster Classic changes your career, and for such a talented angler to win at such a young age (25) is very impressive.

Jordan has a busy year ahead of him, and I expect that he’ll make the most of it. If I had any advice for him, having just gone through the same experience, I would tell him to make the most of every opportunity. Use those opportunities not just to benefit yourself, but also the sport.

As the Classic champion and especially because he’s young and came out of the college program, Jordan is going to influence a lot of young and new anglers — many of whom want to follow in his footsteps. I think there’s a lot of responsibility in that role, and I believe he’s up to the task.

Attend the 2017 GEICO Bassmaster Classic

The Bassmaster Classic Expo will take place at the George R. Brown Convention Center in Houston, Texas from March 24-26.

B.A.S.S.’s largest expo ever
See the latest, greatest equipment and gear
Get up close and personal with all the big-name pros including Rick Clunn, Bill Dance, Roland Martin, Jimmy Houston and Hank Parker
Prizes, giveaways and deals on merchandise
Military Appreciation Day - Friday, March 24 (Bring your military I.D. for discounts and official Bassmaster hat.)
Daily Admission: Free

George R. Brown Convention Center
1001 Avenida de las Americas
Houston, Texas 77010


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